Maxcel believes that memorable experiences serve as the greatest rewards and motivators!

Since 1995, The Maxcel Company has been planning and executing creative and flawless incentive and special interest trips, meetings, conventions and events that enable our clients to build and strengthen their businesses and relationships by rewarding their top performers, customers and groups.

From global site selection, planning, on-site management, creative concepts and event branding, registration services and more:  we are committed to saving our clients time and resources so that they can focus on their goals while we handle the details that let them shine. Our emphasis is always on creativity, service, quality and value.

Memorable Experience

How We Rate

Below is the percentage of trip guests who rated The Maxcel Company 5 out of 5 in a recent anonymous follow-up survey.

Information Distribution

Note: We provide this type of insight and reporting for our clients as well, covering all aspects of an event.  Ask us about it!

Gwenna Betsill Brush, President

gwenna-brushThe Maxcel Company was founded by Gwenna Brush in 1995. At the time, she had 11 years of direct experience in all areas of incentive and special interest travel, and meeting and event management. Before that, she worked in the marketing and administration areas of Union Pacific Resources and Southwestern Bell Telephone Company where she was acknowledged for the innovative and cost-saving contributions she made to both organizations.

A graduate of the Neely School of Business at Texas Christian University, Ms. Brush has been very active in the Dallas/Fort Worth community. She has supported The Women’s Center of Tarrant County, Gilda’s Club, the Dallas Film Society, the USA Film Festival, United Way, The Vogel Alcove and the National Association of Women Business Owners.  Ms. Brush has traveled and worked all over the world and enjoys matching her skills with the goals of her clients, as well as the community in which the events are held. She is currently on the advisory council of the principality of  Monaco and has been on the advisory councils of various hotel groups and other industry-related organizations. The Maxcel Company has been in the top 100 Women-Owned Businesses in the Dallas/Fort Worth for three of the last five years.